Ian Bogost brings up a new genre of video games that I have never even heard of before. Recently, during major political elections, there have been games created to promote a particular candidate. This is interesting simply because it shows the relevance and importance that video games have on modern day society. There is now for the first time, or possibly just the first time it is being recognized, power in the video game. Much like radio and then television, messages are being put into this modern form of communication. According to Bogost, entire games have been created about political candidates. While these do not cover every issue that the candidate represents, these games do “get smiling faces and simple ideas in front of voters to appeal to what ails them” (61). A voter can easily see a main issue that a candidate strongly deals with. Along with entire games, we have seen ads placed in games, like in the 2008 Obama campaign. This really is an entirely new platform for politics to run on. Video games and politics have always remained up until the last few years, mostly separated. Games can now be embraced from a new angle and perhaps looked at from a new light from many people. What seems like the most important part of this concept is the acknowledgment for how to reach the population of young voters. With less people listening to the radio or watching commercials on television, politicians are realizing that video games are the best way to reach adults in their late teens and twenties. This is an exciting thing for the video game industry simply because for one of the first times, it is being recognized as the force that it is.