//
you're reading...
games research

Research 5: Big Breasts and Bad Guys

Christensen, Jeff; Dickerman, Charles; Kerl-McClain Stella Beatriz.  “Big Breasts and Bad Guys: Depictions of Gender and Race in Video Games.”  Journal of Creativity in Mental Health 3.1 (2008): 20-29.  Web.  19 June 2013.

Overall, this article touched on gender and race without delving very deeply into either.  After reading other articles this seems to simply re-iterate that which I have stated many times: everyone except white males are underrepresented in video games and this is bad.  However, for a moment the authors discuss the difference between gender depictions in video games and gender depiction in video game advertisements.  The other articles I have read used magazine articles and other advertisements to code video game characters and then analyze gender, race, age, etc. prevalence in games.  This raises the question of “How different is gender in video games from gender in advertisements?”  Video games are meant to be played while advertisements are meant to encourage purchases.  Perhaps games which seem, through advertisements, to have a low number of females who are scantily clad and weak actually do not, but only do so to encourage adolescent boys to buy the game.  Perhaps characters are almost made into caricatures of themselves because that drives sales.  I think this is a highly interesting question: What does the medium of the advertisement do to the medium of the video game?  Then of course we can speculate on the problem that scantily clad women in advertisements sell better than more conservative women, but that’s just a whole other devil to deal with.

Advertisements

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: