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games research

It’s Allstate Stan (Res #5)

Allstate actually put money into creating safe driver computer gaming software, in 2008. They committed themselves to help in the safety of drivers, especially elderly ones, by giving us games that will increase the functioning of the brain to help specifically for driving. They are a car insurance company and their motives are mostly financial but on surface that seems to show caring of the lives of their customers. “Demonstrating its commitment to increase driver safety and improve its customer’s overall quality of life, Allstate (NYSE:ALL) today announced it is launching a groundbreaking brain fitness software program, InSight™. Examining the latest advance in driving safety, Allstate believes this innovative program has the potential to improve what could be the most important piece of auto safety equipment – the mind of the driver”. http://www.allstatenewsroom.com/channels/news-releases-auto/releases/allstate-examines-brain-fitness-program-to-improve-driver-safety



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